Why do we buy what we buy? What’s your rationale when buying insurance? Do you want the cheapest provider? Do you worry about all the T&Cs? Perhaps you want to work with a broker who will get it right the first time, so you don’t have to do an overhaul every year. As you can …
Author: Fusion_Admin
Lessening uncertainty in business and crisis planning
One of the biggest challenges in business (or crisis) planning are varying predictions. Even those taking more scientific approaches often find results contradict each other. Common causes for this are: Underlying data Error in underlying assumptions Correlation vs causation The modelling approach used However the real challenge often comes as a combination of these. Firstly let’s review each …
Why affiliates are breaking your attribution reporting (and how to fix it)
When brands need to work out which marketing channels are driving spend, affiliate programmes consistently rear their head as a huge pain point. They typically barge into the sales process, ‘claiming’ sales regardless of whether they had any impact at all. This was a hot topic back at the DCA’s Silver Market Day and was …
How to build your own pandemic forecasting model in excel
This is a more technical article than our normal ones, however with recent reports that over 100k people in the UK may die of Coronavirus by the end of the year many of you may want to understand how the maths behind such forecasting models works. The mathematical principles that we will discuss here in …
WPS London 2019 – Recording
For those interested to hear what we had to say at the London 2019 World Programming event; please see the following recording: https://www.fusion-analytics.co.uk/wp-content/uploads/docs/WPS-London2019.mp4 https://edfarmaciaonline.com
Key learning points from the Epsilon Abacus Insights Day
What a great day at Epsilon (Abacus) insight day. For those of you unfamiliar with Abacus, they are a data cooperative, acting as a central point to 200+ brands looking to share knowledge and insight. As part of their offering, these brands will share their customer database (in a GDPR compliant manner) allowing each other …
World programming – London 2019 Event
World Programming London 2019 turned out to be an epic event. Not only was Simon Shaw MBE there, talking about how analytics has changed the game of rugby and the ways in which data is captured and used. But we also saw how we can use data science tools like WPS to integrate data from …
Google Analytics Alternative?
How does WebFusion compare to Google Analytics Premium and Adobe? WebFusion was originally designed for eCommerce companies as a more affordable alternative to Google Analytics’ (GA) free version or premium (x360) and Adobe. We did this because, as consultants, we were constantly restricted by the current tech’s limitations. Many of our clients would have …
Take-aways from the Direct Commerce Association annual summit
It was great to catch up with some old faces and meet some new ones at the DCA annual summit held at Twickenham Rugby Stadium. Sentiments by keynote speaker Kevin Hilstrom (Mine that data) were echoed by Kevin McSpadden (More2) and Amanda Griffiths (Market Reach). In essence consumers are not tied to one channel, in fact …
