Article

Lessening uncertainty in business and crisis planning

One of the biggest challenges in business (or crisis) planning are varying predictions. Even those taking more scientific approaches often find results contradict each other.  Common causes for this are: Underlying data Error in underlying assumptions Correlation vs causation The modelling approach used However the real challenge often comes as a combination of these. Firstly let’s review each …

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PR

WPS London 2019 – Recording

For those interested to hear what we had to say at the London 2019 World Programming event; please see the following recording:   https://www.fusion-analytics.co.uk/wp-content/uploads/docs/WPS-London2019.mp4      

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Insight News

Key learning points from the Epsilon Abacus Insights Day

What a great day at Epsilon (Abacus) insight day. For those of you unfamiliar with Abacus, they are a data cooperative, acting as a central point to 200+ brands looking to share knowledge and insight. As part of their offering, these brands will share their customer database (in a GDPR compliant manner) allowing each other …

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News

World programming – London 2019 Event

World Programming London 2019 turned out to be an epic event. Not only was Simon Shaw MBE there, talking about how analytics has changed the game of rugby and the ways in which data is captured and used. But we also saw how we can use data science tools like WPS to integrate data from …

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Article Google Analytics Tech

Google Analytics Alternative?

How does WebFusion compare to Google Analytics Premium and Adobe?   WebFusion was originally designed for eCommerce companies as a more affordable alternative to Google Analytics’ (GA) free version or premium (x360) and Adobe. We did this because, as consultants, we were constantly restricted by the current tech’s limitations. Many of our clients would have …

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News

Take-aways from the Direct Commerce Association annual summit

It was great to catch up with some old faces and meet some new ones at the DCA annual summit held at Twickenham Rugby Stadium. Sentiments by keynote speaker Kevin Hilstrom (Mine that data) were echoed by Kevin McSpadden (More2) and Amanda Griffiths (Market Reach). In essence consumers are not tied to one channel, in fact …

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