Take control of your data with WebFusion for more detail, more flexibility, and more control
WebFusion is analytics software that captures the interaction and behaviour of all your visitors and prospects across all digital platforms. It then integrates them with offline data sources such as your CRM database:
Using a mixture of tagging and pixels and data integration techniques WebFusion creates a digital Single Customer View
Technical issues we can overcome
- Enable cross domain tracking and cross device stitching
- Capturing personally identifiable information
- Provide the full customer journey (i.e. not just last click)
- Quick implementation (usually within a week)
Try out our new auto-tagging solution!
Key outputs
We collect the raw data to enable the insight. You can take a raw feed of this data for you or your agency to combine with the offline data, or we can support you:
- Gain insight through data analysis, segmentation and modelling
- Set up targeted personalised or triggered emails
- Get access to enhanced campaign, activity and customer journey reporting
Key benefits
- Identify individual customers and prospects online
- Editable data history
- Seamlessly blend data from different devices and cross media activity
- A GDPR compliant solution
- Granular analysis of specific event sequences in the buying process
- Customize your digital reporting platform
