The experience a customer attributes to a business or brand comes from all the different interactions or ‘touchpoints’ they have with it. These touchpoints can include the business or brand’s website, online ads, TV/press ads, social media, emails, customer service team interactions and store visits. Together each part forms an overall impression of whether the …
Category: Customer Retention
Targeting consumers based on their personality types
Why do we buy what we buy? What’s your rationale when buying insurance? Do you want the cheapest provider? Do you worry about all the T&Cs? Perhaps you want to work with a broker who will get it right the first time, so you don’t have to do an overhaul every year. As you can …
