With today’s multi-faceted campaigns, marketers often seek a means to evaluate different elements of their marketing activity in order to gauge and report accurately on overall campaign effectiveness. They want to pinpoint the value of different elements – assessing each channel’s worth and also groups of channels.In our Mastering Marketing Attribution Tracking series, the Fusion …

It was Einstein who said that “If you can’t explain it simply, you don’t understand it well enough”, but we doubt he’d many conversations about marketing attribution. In an attempt to prove him right, however, The Fusion Analytics team have written a four part series of guides aimed at explaining in simple terms how to …