Whitepapers

Measuring the impact of a marketing channel in relation to others

With today’s multi-faceted campaigns, marketers often seek a means to evaluate different elements of their marketing activity in order to gauge and report accurately on overall campaign effectiveness. They want to pinpoint the value of different elements – assessing each channel’s worth and also groups of channels.

In our Mastering Marketing Attribution Tracking series, the Fusion Analytics team have discussed how to measure the impact of a marketing channel in relation to others in the mix – be they offline or online or a combination of both.

The Mastering Marketing Attribution Tracking series of guides tackles some of the common confusions when it comes to:

  • Measuring marketing’s effectiveness and
  • Evaluating the attribution routes of different customer journeys.

The first guide – Building an attribution framework that meets your business needs went back to basics to reveal the foundation stones which make an attribution framework truly effective.

This next instalment – Measuring the impact of a marketing channel in relation to others – covers areas such as:

  • The challenges when measuring today’s marketing campaigns
  • Individual channel nuances and measuring their effectiveness – Direct Mail, Email List Purchases, Online Advertising, Display Advertising, TV Spot Times
  • Measuring the uplift of an individual channel in the marketing mix context

Along the way the guide features helpful examples and scenarios.

Download a copy of it here:

Measuring the impact of a marketing channel in relation to others

Can we help?

In the meantime, if you need help and support with your attribution tracking, please contact the team at e: info@fusion-analytics.co.uk  or t: 0203 287 5 387

Leave a Reply

Your email address will not be published. Required fields are marked *