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Season’s Greetings

Thank you for all your interest and support over the past year. If we can help in any with your data and analytics projects in 2022, please do get in touch. Wishing you a wonderful festive holiday. Howard and The Fusion Analytics team

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Marketing data management 2022 predictions

While many marketing data projects were on pause at the start of 2021, the lockdown easing has prompted organisations to reboot improvements to their marketing analytics and insights. 2021 was certainly a year of two very different halves. Fortunately, the second half saw some exciting marketing data management projects emerge and get underway.  This is …

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Article

How to improve the accuracy of your website’s analytics

When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics.  In doing so they’re willing to accept a generic tally for ‘user’ numbers and ‘user activity’. In reality though, this gives limited information to: Really understand engagement levels of those users Evaluate how the users came to …

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Whitepapers

Measuring the impact of a marketing channel in relation to others

With today’s multi-faceted campaigns, marketers often seek a means to evaluate different elements of their marketing activity in order to gauge and report accurately on overall campaign effectiveness. They want to pinpoint the value of different elements – assessing each channel’s worth and also groups of channels. In our Mastering Marketing Attribution Tracking series, the …

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Whitepapers

Mastering marketing attribution tracking

It was Einstein who said that “If you can’t explain it simply, you don’t understand it well enough”, but we doubt he’d many conversations about marketing attribution. In an attempt to prove him right, however, The Fusion Analytics team have written a four part series of guides aimed at explaining in simple terms how to …

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A new era for data management: reconciliation

As organisations get more systems and tools with more innovative ways to collect data, data management has entered into a new age of challenges. We call it the reconciliation era. My grandfather was a bank manager and a very attentive one.  He  spent many weekends reviewing his books when the accounts were just a few …

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