Article

How to improve the accuracy of your website’s analytics

When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics.  In doing so they’re willing to accept a generic tally for ‘user’ numbers and ‘user activity’. In reality though, this gives limited information to: Really understand engagement levels of those users Evaluate how the users came to …

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Whitepapers

Measuring the impact of a marketing channel in relation to others

With today’s multi-faceted campaigns, marketers often seek a means to evaluate different elements of their marketing activity in order to gauge and report accurately on overall campaign effectiveness. They want to pinpoint the value of different elements – assessing each channel’s worth and also groups of channels. In our Mastering Marketing Attribution Tracking series, the …

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Whitepapers

Mastering marketing attribution tracking

It was Einstein who said that “If you can’t explain it simply, you don’t understand it well enough”, but we doubt he’d many conversations about marketing attribution. In an attempt to prove him right, however, The Fusion Analytics team have written a four part series of guides aimed at explaining in simple terms how to …

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Article

A new era for data management: reconciliation

As organisations get more systems and tools with more innovative ways to collect data, data management has entered into a new age of challenges. We call it the reconciliation era. My grandfather was a bank manager and a very attentive one.  He  spent many weekends reviewing his books when the accounts were just a few …

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News

Season’s Greetings

Thank you for all your interest and support over the past year. If we can help in any with your data and analytics projects in 2021, please do get in touch. Wishing you a wonderful festive holiday. Howard and The Fusion Analytics team

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Article Problem Solving

A quick-fix for agencies’ expertise gaps

In these unprecedented times, it can be tough to quickly access the right talent for projects and keep clients happy.  At the same time, no agency wants to turn away work or complete an assignment to the client’s dissatisfaction. As teams contract or become more flexible to adapt to the new trading conditions, gaps in …

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