News

Season’s Greetings

Thank you for all your interest and support over the past year. If we can help in any with your data and analytics projects in 2021, please do get in touch. Wishing you a wonderful festive holiday. Howard and The Fusion Analytics team

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Common challenges with data project pitches

In his latest LinkedIn article, our MD and Chief Data Evangelist – Howard Thompson – discusses the challenges organisations face when trying to balance the short-term vs the strategic view when resolving data issues. Howard explains how organisations and their data advisers can collaborate to find more future-proofed solutions that resolve issues both immediately but …

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Insight News

Key learning points from the Epsilon Abacus Insights Day

What a great day at Epsilon (Abacus) insight day. For those of you unfamiliar with Abacus, they are a data cooperative, acting as a central point to 200+ brands looking to share knowledge and insight. As part of their offering, these brands will share their customer database (in a GDPR compliant manner) allowing each other …

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News

World programming – London 2019 Event

World Programming London 2019 turned out to be an epic event. Not only was Simon Shaw MBE there, talking about how analytics has changed the game of rugby and the ways in which data is captured and used. But we also saw how we can use data science tools like WPS to integrate data from …

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Take-aways from the Direct Commerce Association annual summit

It was great to catch up with some old faces and meet some new ones at the DCA annual summit held at Twickenham Rugby Stadium. Sentiments by keynote speaker Kevin Hilstrom (Mine that data) were echoed by Kevin McSpadden (More2) and Amanda Griffiths (Market Reach). In essence consumers are not tied to one channel, in fact …

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Hot topics from the DCA’s Silver Marketing Lifestyle Day

The Direct Commerce Association recently held its Silver Marketing Lifestyle Day to discuss changing purchasing behaviours of mature consumers and the marketing implications of these. A savvier mature market The perception of what constitutes a mature market customer is certainly changing. Driven by longer life expectancy a more youthful, active and savvy group of individuals …

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