Embracing the use of AI: The hot topic of 2023 will be firmly in 2024, as we need to learn how to embrace the use of AI. As a business it is about understanding what AI can do to compliment where you are in terms of adopting it. You could use it for simple data …
Category: News
2023 predictions…….
What needs to be at the top of your Marketing and Analytics agenda for the coming year? The impact of inflation on business decisions: Marketers are having to justify budgets more and be wise in decision making on how to spend that budget. This involves using channels that are the most cost effective and bring …
Season’s Greetings
Thank you for all your interest and support over the past year. If we can help in any with your data and analytics projects in 2022, please do get in touch. Wishing you a wonderful festive holiday. Howard and The Fusion Analytics team
Common challenges with data project pitches
In his latest LinkedIn article, our MD and Chief Data Evangelist – Howard Thompson – discusses the challenges organisations face when trying to balance the short-term vs the strategic view when resolving data issues. Howard explains how organisations and their data advisers can collaborate to find more future-proofed solutions that resolve issues both immediately but …
Key learning points from the Epsilon Abacus Insights Day
What a great day at Epsilon (Abacus) insight day. For those of you unfamiliar with Abacus, they are a data cooperative, acting as a central point to 200+ brands looking to share knowledge and insight. As part of their offering, these brands will share their customer database (in a GDPR compliant manner) allowing each other …
World programming – London 2019 Event
World Programming London 2019 turned out to be an epic event. Not only was Simon Shaw MBE there, talking about how analytics has changed the game of rugby and the ways in which data is captured and used. But we also saw how we can use data science tools like WPS to integrate data from …
Take-aways from the Direct Commerce Association annual summit
It was great to catch up with some old faces and meet some new ones at the DCA annual summit held at Twickenham Rugby Stadium. Sentiments by keynote speaker Kevin Hilstrom (Mine that data) were echoed by Kevin McSpadden (More2) and Amanda Griffiths (Market Reach). In essence consumers are not tied to one channel, in fact …
Hot topics from the DCA’s Silver Marketing Lifestyle Day
The Direct Commerce Association recently held its Silver Marketing Lifestyle Day to discuss changing purchasing behaviours of mature consumers and the marketing implications of these. A savvier mature market The perception of what constitutes a mature market customer is certainly changing. Driven by longer life expectancy a more youthful, active and savvy group of individuals …
Join our auto tagging beta test to be at the cutting edge of digital tracking
The Fusion Analytics team are looking for clients to give a final auto-tagging test of their WebFusion software. The software looks set to transform digital tracking and make life easier for website/digital analysts and managers. What is tagging? For those of you familiar with tools like Google Analytics, you will hopefully be familiar with the …
