In his latest LinkedIn article, our MD and Chief Data Evangelist – Howard Thompson – discusses the challenges organisations face when trying to balance the short-term vs the strategic view when resolving data issues.

Howard explains how organisations and their data advisers can collaborate to find more future-proofed solutions that resolve issues both immediately but also longer-term.

Read Howard’s article

Common challenges with data project pitches

And if you are ready to think more strategically about your data and the insights you are gaining from it in your sales, marketing or customer experience do contact us for more information.