Tech

Google Analytics 4 (GA4) and why your business needs to act quickly

Many businesses currently use the Google Analytics Universal version to evaluate the effectiveness of their website(s) and understand visitor behaviour.  Change however is afoot as Google has announced it will be phasing out this popular product in July 2023 in favour of the new Google Analytics 4 (GA4).  To ensure businesses can still access the …

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Tech

Building customer trust in the way your organisation manages data

Even though GDPR has been around for 4 years, many customers still need to be convinced that companies are handling their data carefully.  Customers are savvier to the use of their data which is why more are applying ad-blockers, unsubscribing from emails and not giving consent to marketing communications.  More recently the banning of third-party …

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Tech

How to cope with the demise of third-party cookies

Back in 2018 we spoke about the impending GDPR legislation and how it would impact cookie tracking on websites, potentially losing valuable insight around consumers’ online behaviour. Four years on, the GDPR legislation has been enforced and we have also seen the demise of 3rd party cookies.  This is due to the likes of Apple, …

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Article Google Analytics Tech

Google Analytics Alternative?

How does WebFusion compare to Google Analytics Premium and Adobe?   WebFusion was originally designed for eCommerce companies as a more affordable alternative to Google Analytics’ (GA) free version or premium (x360) and Adobe. We did this because, as consultants, we were constantly restricted by the current tech’s limitations. Many of our clients would have …

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