Marketing planning is a fundamental requirement within any successful business for a number of reasons: It helps to define clear, measurable objectives which align with overall business goals; whether that is to increase sales, expand the market share or launch a new product. It can help with aligning resources (financial and human) to achieve the …
Category: Tech
Will ChatGPT be replacing analytical jobs?
There has been much attention and hype since the launch of the research phase of ChatGPT in November 2022 and how it can answer what appears to be any question that is posed to ,it in an amazing amount of depth and intelligence. So what is ChatGPT? ChatGPT is a chatbot interface powered by large …
How artificial intelligence is improving marketing
The use of Artificial Intelligence (AI) in marketing and sales has been around for many years now. It is probably best associated with Amazon, which attributes 35% of its revenues to the AI recommendation agent it developed 8 years ago. Machine learning, related to AI, is an algorithm that automatically learns from data and applies …
How to avoid Apple’s IOS15 affecting your email campaigns’ effectiveness
With Apple owning nearly 46% of the mobile market now, plus their new IOS15 changing the way people can be identified in email campaigns, companies are having to reconsider how they monitor campaign performance for a true indication of response. How IOS15 is affecting email marketing The IOS15 impacts the measurement of email campaigns in …
Google Analytics 4 (GA4) and why your business needs to act quickly
Many businesses currently use the Google Analytics Universal version to evaluate the effectiveness of their website(s) and understand visitor behaviour. Change however is afoot as Google has announced it will be phasing out this popular product in July 2023 in favour of the new Google Analytics 4 (GA4). To ensure businesses can still access the …
Building customer trust in the way your organisation manages data
Even though GDPR has been around for 4 years, many customers still need to be convinced that companies are handling their data carefully. Customers are savvier to the use of their data which is why more are applying ad-blockers, unsubscribing from emails and not giving consent to marketing communications. More recently the banning of third-party …
How to cope with the demise of third-party cookies
Back in 2018 we spoke about the impending GDPR legislation and how it would impact cookie tracking on websites, potentially losing valuable insight around consumers’ online behaviour. Four years on, the GDPR legislation has been enforced and we have also seen the demise of 3rd party cookies. This is due to the likes of Apple, …
Google Analytics Alternative?
How does WebFusion compare to Google Analytics Premium and Adobe? WebFusion was originally designed for eCommerce companies as a more affordable alternative to Google Analytics’ (GA) free version or premium (x360) and Adobe. We did this because, as consultants, we were constantly restricted by the current tech’s limitations. Many of our clients would have …
4 Reporting issues you can overcome in 2017
We all have reports that we need to keep on top of. Some of them can seem to take a little longer or seem more effort than they should. In this day and age, it should not be the case.
