There has been much attention and hype since the launch of the research phase of ChatGPT in November 2022 and how it can answer what appears to be any question that is posed to ,it in an amazing amount of depth and intelligence. So what is ChatGPT? ChatGPT is a chatbot interface powered by large …

The use of Artificial Intelligence (AI) in marketing and sales has been around for many years now.  It is probably best associated with Amazon, which attributes 35% of its revenues to the AI recommendation agent it developed 8 years ago. Machine learning, related to AI, is an algorithm that automatically learns from data and applies …

With Apple owning nearly 46% of the mobile market now, plus their new IOS15 changing the way people can be identified in email campaigns, companies are having to reconsider how they monitor campaign performance for a true indication of response. How IOS15 is affecting email marketing The IOS15 impacts the measurement of email campaigns in …

Many businesses currently use the Google Analytics Universal version to evaluate the effectiveness of their website(s) and understand visitor behaviour.  Change however is afoot as Google has announced it will be phasing out this popular product in July 2023 in favour of the new Google Analytics 4 (GA4).  To ensure businesses can still access the …

Even though GDPR has been around for 4 years, many customers still need to be convinced that companies are handling their data carefully.  Customers are savvier to the use of their data which is why more are applying ad-blockers, unsubscribing from emails and not giving consent to marketing communications.  More recently the banning of third-party …

Back in 2018 we spoke about the impending GDPR legislation and how it would impact cookie tracking on websites, potentially losing valuable insight around consumers’ online behaviour. Four years on, the GDPR legislation has been enforced and we have also seen the demise of 3rd party cookies.  This is due to the likes of Apple, …