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How to improve the accuracy of your website’s analytics

When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics.  In doing so they’re willing to accept a generic tally for ‘user’ numbers and ‘user activity’. In reality though, this gives limited information to: Really understand engagement levels of those users Evaluate how the users came to …

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A new era for data management: reconciliation

As organisations get more systems and tools with more innovative ways to collect data, data management has entered into a new age of challenges. We call it the reconciliation era. My grandfather was a bank manager and a very attentive one.  He  spent many weekends reviewing his books when the accounts were just a few …

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Article Problem Solving

A quick-fix for agencies’ expertise gaps

In these unprecedented times, it can be tough to quickly access the right talent for projects and keep clients happy.  At the same time, no agency wants to turn away work or complete an assignment to the client’s dissatisfaction. As teams contract or become more flexible to adapt to the new trading conditions, gaps in …

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Article Google Analytics

Digging for gold inside your website code

When we talk about data in an organisation, there are some types which we immediately think of: Customer data Address data Product data HR data Finance data All of these categories of data are critical to running a business, and sorting out that data will greatly benefit the business. But lots of people are doing …

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Lessening uncertainty in business and crisis planning

One of the biggest challenges in business (or crisis) planning are varying predictions. Even those taking more scientific approaches often find results contradict each other.  Common causes for this are: Underlying data Error in underlying assumptions Correlation vs causation The modelling approach used However the real challenge often comes as a combination of these. Firstly let’s review each …

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