The team attended the Big Data event 2023 this year. Proving very popular, having to queue to get into the talks and navigate around the venue. Clearly people are enjoying being back face to face more and networking. The hot topic was AI. Some opinions are that AI is going to be as powerful as …
Category: Article
Exploring the use of Augmented Analytics
One of the key trends we mentioned in our predictions for 2023 was the rise of the use of augmented analytics. This is making use of AI to prepare datasets, analyse it, identify trends and patterns and visualise it. This then leaves the work of the user to interpret and take direct action to influence …
How CFOs can help plan Marketing budgets
Each company is structured differently, but generally several departments will have a say in the overall forecasting of the business. As Finance teams control the budget, this can often mean that they have “final” say on the plan but usually not involved at the detailed level of each function. So how do they know they …
How to improve the accuracy of your website’s analytics
When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics. In doing so they’re willing to accept a generic tally for ‘user’ numbers and ‘user activity’. In reality though, this gives limited information to: Really understand engagement levels of those users Evaluate how the users came to …
Harmonising Multiple Analytics Reporting Platforms
Success stories in multi-website management
How to measure marketing campaign responders more effectively
Given the investment and effort marketers put into their organisation’s campaigns, it’s no wonder that how you measure campaign outcomes is a key consideration. Of course online campaigns such as AdWords come with detailed analytics, but they only really show one action taken from the ad (eg a click, call or other set goal). They …
Understanding your digital ads’ true return on investment
There are many ways in which digital advertising can have an impact on someone’s propensity to buy from your business. So when it comes to reviewing customer attribution performance in relation to marketing spend, approaches vary depending on the channel used, external factors such as buyer behaviour and seasonality, and other elements of the marketing …
A new era for data management: reconciliation
As organisations get more systems and tools with more innovative ways to collect data, data management has entered into a new age of challenges. We call it the reconciliation era. My grandfather was a bank manager and a very attentive one. He spent many weekends reviewing his books when the accounts were just a few …
A quick-fix for agencies’ expertise gaps
In these unprecedented times, it can be tough to quickly access the right talent for projects and keep clients happy. At the same time, no agency wants to turn away work or complete an assignment to the client’s dissatisfaction. As teams contract or become more flexible to adapt to the new trading conditions, gaps in …