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Big Data London 2023

The team attended the Big Data event 2023 this year. Proving very popular, having to queue to get into the talks and navigate around the venue. Clearly people are enjoying being back face to face more and networking. The hot topic was AI. Some opinions are that AI is going to be as powerful as …

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Exploring the use of Augmented Analytics

One of the key trends we mentioned in our predictions for 2023 was the rise of the use of augmented analytics. This is making use of AI to prepare datasets, analyse it, identify trends and patterns and visualise it. This then leaves the work of the user to interpret and take direct action to influence …

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How CFOs can help plan Marketing budgets

Each company is structured differently, but generally several departments will have a say in the overall forecasting of the business. As Finance teams control the budget, this can often mean that they have “final” say on the plan but usually not involved at the detailed level of each function. So how do they know they …

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How to improve the accuracy of your website’s analytics

When it comes to measuring a website’s effectiveness, most people’s first point of call is their site’s analytics.  In doing so they’re willing to accept a generic tally for ‘user’ numbers and ‘user activity’. In reality though, this gives limited information to: Really understand engagement levels of those users Evaluate how the users came to …

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A new era for data management: reconciliation

As organisations get more systems and tools with more innovative ways to collect data, data management has entered into a new age of challenges. We call it the reconciliation era. My grandfather was a bank manager and a very attentive one.  He  spent many weekends reviewing his books when the accounts were just a few …

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A quick-fix for agencies’ expertise gaps

In these unprecedented times, it can be tough to quickly access the right talent for projects and keep clients happy.  At the same time, no agency wants to turn away work or complete an assignment to the client’s dissatisfaction. As teams contract or become more flexible to adapt to the new trading conditions, gaps in …

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