Google Analytics

Google Analytics 4 Switch is imminent!

We have previously talked about the impending switch from the Google Analytics Universal version to Google analytics 4, which is happening on 1st July 2023. After which point you can access historical data for 6 months but then it will cease to be in operation. With that we suggested a number of things you could …

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Article Google Analytics

Digging for gold inside your website code

When we talk about data in an organisation, there are some types which we immediately think of: Customer data Address data Product data HR data Finance data All of these categories of data are critical to running a business, and sorting out that data will greatly benefit the business. But lots of people are doing …

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Article Google Analytics Tech

Google Analytics Alternative?

How does WebFusion compare to Google Analytics Premium and Adobe?   WebFusion was originally designed for eCommerce companies as a more affordable alternative to Google Analytics’ (GA) free version or premium (x360) and Adobe. We did this because, as consultants, we were constantly restricted by the current tech’s limitations. Many of our clients would have …

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