Problem Solving

Marketing attribution approach selection tool

If you’ve ever wondered why there are different approaches to marketing attribution and want to find the best way to measure the influence your marketing has on the customer journey, we have a tool which can help. It will help you to determine the best attribution approach for your business and check if you’re using …

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Article Problem Solving

A quick-fix for agencies’ expertise gaps

In these unprecendented times, it can be tough to quickly access the right talent for projects and keep clients happy.  At the same time, no agency wants to turn away work or complete an assignment to the client’s disatisfaction. As teams contract or become more flexible to adapt to the new trading conditions, gaps in …

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Article Problem Solving

Understanding significance testing in marketing

Whether you are new to data management and modelling, or a seasoned pro, it is easy to get confused with the terminology and approaches when it comes to significance testing. Significance testing is used to understand results of almost any quantitative activity.  In marketing it is often used in research, customer relationship management (CRM) activities, …

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