The Direct Commerce Association recently held its Silver Marketing Lifestyle Day to discuss changing purchasing behaviours of mature consumers and the marketing implications of these. A savvier mature market The perception of what constitutes a mature market customer is certainly changing. Driven by longer life expectancy a more youthful, active and savvy group of individuals …
Author: Michelle Daniels
Who says rental list modelling can’t be more versatile
When it comes to selling and buying data, most providers recognise they need to deliver the commercial insights and benefits their customers seek. This is often easier said that done. Whilst data can be selected to meet a particular criteria, it isn’t always easy to deliver all the additional insights and selections customers want. A …
Common problems with Google Analytics’ digital audience reporting
No matter the size and scope of your website, you will invariably want to understand four key things about it in order to evaluate its performance. These are: How different groups of people get to your site Where they land on it How they move around its pages and Whether or not they ‘convert’ (that …
Why one all-encompassing attribution model is elusive
When assessing their marketing’s impact on the customer journey, many businesses crave an all-encompassing single attribution model. They want one tool which will assess how well different aspects of their marketing campaigns and digital assets (such as their website and social media accounts) performed in making them visible to customers and enticing them to buy. …
Join our auto tagging beta test to be at the cutting edge of digital tracking
The Fusion Analytics team are looking for clients to give a final auto-tagging test of their WebFusion software. The software looks set to transform digital tracking and make life easier for website/digital analysts and managers. What is tagging? For those of you familiar with tools like Google Analytics, you will hopefully be familiar with the …
