When it comes to selling and buying data, most providers recognise they need to deliver the commercial insights and benefits their customers seek. This is often easier said that done. Whilst data can be selected to meet a particular criteria, it isn’t always easy to deliver all the additional insights and selections customers want. A …
Category: Insight
Reducing your ‘abandon basket’ rate
3 ways to improve your research with web data
We often talk about the benefits of joining web browsing data to customers for better targeting and personalization, which is great for digital and CRM teams, but the value add does not stop there.