One of the key trends we mentioned in our predictions for 2023 was the rise of the use of augmented analytics. This is making use of AI to prepare datasets, analyse it, identify trends and patterns and visualise it. This then leaves the work of the user to interpret and take direct action to influence …
Day: July 24, 2023
How CFOs can help plan Marketing budgets
Each company is structured differently, but generally several departments will have a say in the overall forecasting of the business. As Finance teams control the budget, this can often mean that they have “final” say on the plan but usually not involved at the detailed level of each function. So how do they know they …