With Apple owning nearly 46% of the mobile market now, plus their new IOS15 changing the way people can be identified in email campaigns, companies are having to reconsider how they monitor campaign performance for a true indication of response. How IOS15 is affecting email marketing The IOS15 impacts the measurement of email campaigns in …
Day: June 13, 2022
Creating a usable marketing database for today’s complex multi-channel world
Customer Data Platforms (CDP) vs Single Customer View (SCV) When trying to better understand their customers and improve the purchasing journey, businesses are often overwhelmed by the volume of data available. This includes data collected from different marketing channels (digital and offline), their sales systems and their customer services operations. Why the need for a …
