2019 will no doubt go down as a year of huge political upheaval and uncertainty, where businesses tried to navigate their way through an unclear economic landscape. With the recent election result, does this mean everyone can finally have some surety in their plans? For those involved in marketing data management and analytics, here are …
Day: December 16, 2019
Common challenges with data project pitches
In his latest LinkedIn article, our MD and Chief Data Evangelist – Howard Thompson – discusses the challenges organisations face when trying to balance the short-term vs the strategic view when resolving data issues. Howard explains how organisations and their data advisers can collaborate to find more future-proofed solutions that resolve issues both immediately but …
