Many businesses currently use the Google Analytics Universal version to evaluate the effectiveness of their website(s) and understand visitor behaviour.  Change however is afoot as Google has announced it will be phasing out this popular product in July 2023 in favour of the new Google Analytics 4 (GA4).  To ensure businesses can still access the …

Even though GDPR has been around for 4 years, many customers still need to be convinced that companies are handling their data carefully.  Customers are savvier to the use of their data which is why more are applying ad-blockers, unsubscribing from emails and not giving consent to marketing communications.  More recently the banning of third-party …