Case Studies

8 things for Travel operators to do before January

8 things for Travel operators to do before January

Watch our Head of Analytics Howard Thompson working with Finding Friday to present a webinar on 8 things you can do now to get ready for January 2017.

Finding Friday is a specialist travel CRM agency. Working only with travel operators they have a unique understanding of the challenges shared by agencies and tour operators. Having had great success with their newsletter strategy – which included the Fusion supplied whitepapers, Finding Friday decided they wanted to talk more with their prospects and engage them.

With support from Fusion, we developed the idea of a webinar. Fusion supported the recommendation of software, the marketing of the webinar, and created the bulk of the branded content regarding analytics. This meant the Finding Friday could concentrate on making the content specific to their sector, and decide how to communicate to those attending both before and after.

The 8 areas or challenges Finding Friday came up with were:

  • Consolidating all your data sources into a Single Customer View
  • Data cleaning so you don’t waste time and money
  • Data infilling to make all of your data useful
  • Profiling and segmentation to target the customers most likely to buy
  • Marketing attribution to understand what works and what doesn’t
  • Effective tracking of customers even if they use the telephone
  • How to make social media work for you
  • Creating a CRM plan that delivers measurable results

To see the webinar please go to the Finding Friday website: