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Integrating marketing and sales data to understand customer journeys and enhance business performance

Integrating marketing and sales data to understand customer journeys and enhance business performance

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Tag: COVID Calculator

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How to build your own pandemic forecasting model in excel

This is a more technical article than our normal ones, however with recent reports that over 100k people in the UK may die of Coronavirus by the end of the year many of you may want to understand how the maths behind such forecasting models works. The mathematical principles that we will discuss here in …

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