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Take-aways from the Direct Commerce Association annual summit

It was great to catch up with some old faces and meet some new ones at the DCA annual summit held at Twickenham Rugby Stadium. Sentiments by keynote speaker Kevin Hilstrom (Mine that data) were echoed by Kevin McSpadden (More2) and Amanda Griffiths (Market Reach). In essence consumers are not tied to one channel, in fact …

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