When it comes to selling and buying data, most providers recognise they need to deliver the commercial insights and benefits their customers seek. This is often easier said that done. Whilst data can be selected to meet a particular criteria, it isn’t always easy to deliver all the additional insights and selections customers want. A …
Day: February 19, 2019
Common problems with Google Analytics’ digital audience reporting
No matter the size and scope of your website, you will invariably want to understand four key things about it in order to evaluate its performance. These are: How different groups of people get to your site Where they land on it How they move around its pages and Whether or not they ‘convert’ (that …
