Our client Finding Friday is a Travel and Leisure CRM specialist. They have over 10 years of experience developing highly effective CRM systems, making them the go to agency for travel operators.
How we helped them
With the team in place already proving great value with their clients, our remit was to support the enhancement of their services and broaden the scope of what they could provide their clients.
We achieved this through using our head of insight solution, which provided access to a head of insight and a wider analytical team to deliver additional analytical work.
This is a low risk solution that has the ability to scale with demand as it arises.
Our head of insight integrated quickly working across the various departments to add value:
- The sales team were able to provide broader solutions to their clients, which are normally out of scope of CRM
- Marketing was provided with technical case studies to be included within their newsletters
- Product marketing could use the experience of our team to help scope, define, and plan new products
- The head of insight could also work with the delivery team supporting the standard implementation processes
How we can help you
If you are thinking of setting up an insight department, but do not know the full demand for it, or need help defining a product, please get in touch to see what we can do for you.
How can I find out more?
Come visit us at our office, or send us an email