Brian Birkhead


Brain Birkhead

Former academic, at UCL & Warwick University, Brian has more than 20 years’ experience as a strategic marketing & analytics consultant specialising in the Retail & Financial Services sectors.


Brian’s broad skill-set spans the creation of omni-channel customer loyalty & CRM strategies, establishing insight-led planning & measurement processes, formulating data & analytics strategies and business modelling.

In 2007 he co-founded the UK’s first Word of Mouth Marketing agency.


Brian has won IPA 5-star and Marketing Society of GB Awards for excellence in CRM.

Clients worked with include: First Direct, Matalan, Safeway/Morrisons, McCann Erickson, Notcutts Garden Centres, Standard Chartered Bank, NS&I, Subway, Centre Parcs and Waterstones.

Work with Fusion

Brian’s ability to structure a mixed behavioral and value based segmentation enabled Subway and Waterstones to provide a differentiated offering to each customer.

More recently Brian has developed an attribution framework using the power of granular WebFusion data to overcome historical macro econometric modelling challenges.

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