Brain Birkhead
Former academic, at UCL & Warwick University, Brian has more than 20 years’ experience as a strategic marketing & analytics consultant specialising in the Retail & Financial Services sectors.
Expertise
Brian’s broad skill-set spans the creation of omni-channel customer loyalty & CRM strategies, establishing insight-led planning & measurement processes, formulating data & analytics strategies and business modelling.
In 2007 he co-founded the UK’s first Word of Mouth Marketing agency.
Experience
Brian has won IPA 5-star and Marketing Society of GB Awards for excellence in CRM.
Clients worked with include: First Direct, Matalan, Safeway/Morrisons, McCann Erickson, Notcutts Garden Centres, Standard Chartered Bank, NS&I, Subway, Centre Parcs and Waterstones.
Work with Fusion
Brian’s ability to structure a mixed behavioral and value based segmentation enabled Subway and Waterstones to provide a differentiated offering to each customer.
More recently Brian has developed an attribution framework using the power of granular WebFusion data to overcome historical macro econometric modelling challenges.
Contact Us
Send us an email, or come visit us at our office
