There are many complaints around marketing mix modelling outputs, such as: It can’t explain small spends There is a big piece of base It is costly to split by segment It is not always easy to action Here are a few ideas to help get the most out of the process: 1. Provide additional insights or benchmarks …
Day: May 22, 2023
Google Analytics 4 Switch is imminent!
We have previously talked about the impending switch from the Google Analytics Universal version to Google analytics 4, which is happening on 1st July 2023. After which point you can access historical data for 6 months but then it will cease to be in operation. With that we suggested a number of things you could …
