We are a data consultancy offering services to solve your everyday business challenges.

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Introducing Fusion Analytics

Fusion Analytics is a data consultancy offering services to solve your everyday business challenges in relation to data and analytics.

Our data management consultants are experts in integrating, analysing and improving marketing and sales data.

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Bespoke Data Integration

Building that central repository or database, for all your data to ensure that the data you hold is a holistic and distinct universe.

Data Analytics

Helping with segmenting, modelling, predicting behaviour, or just understanding what your customers are doing.

Data Audit

Looking at the data you hold as a business and provide recommendations on how you might best utilise it in terms of systems and processes.

List Rental Modelling

Improving conversion performance via third party data lists with our data modelling. Our modelling approach has been proven to increase conversion.

Web Governance

Specialists in formulating web governance policies and procedures for maintaining and managing a website.

Insights

Integrating marketing and sales data to understand customer journeys and enhance business performance (fusion-analytics.co.uk)

Complimenting the consultancy arm is our software product Webfusion

Organisations

We help organisations capture and integrate their online digital data with other offline data sources to understand a complete multi- channel customer journey.

Leverage

We then leverage the outputs of the integration to help them better understand their customer and prospect behaviour. They in turn use the insights to gain new customers and retain existing ones ultimately enhancing business performance.

How it works

WebFusion analytics software works via a combination of tagging and pixels, to then track the behaviour of visitors and prospects across all your digital platforms. It then integrates with offline marketing data sources, such as a CRM database, to give you a more holistic picture of your marketing’s effectiveness

Attribution

Understanding the complete multi- channel customer journey, where often businesses work in silos relating to their one channel they are interested in, but not accounting for the combinations or overlap. This will help to truly understand where to spend the marketing budget effectively.

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Reporting

Consolidating disparate business reports into one, to better understand behaviour and engagement in one place. This also overcomes the challenge of trying to match the same derivation of something, but where across the business there are different numerical answers to it.

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Insights

Understanding behaviour such as how many times a new customer visits the site before purchasing, whether the DM prospects respond via social media, understanding what to do with older prospects in relation to their browsing behaviour, how it supports research results and many more….

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Targeting Marketing

By combining online data sources and behaviour with offline data it becomes a more powerful targeting dataset to market to more effectively.

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What are the Benefits?

WebFusion marketing & sales measurement software integrates your online & offline marketing activity to…

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Identifying ‘who’

an otherwise unknown online person is, in terms of their behaviour.

Holistic view

of your customer across different channels in one place

Reduce your tagging effort

by capturing more tags and cleaning them in the reports

Change data historically

to test new web segments, to clean incorrect tags, or support with website migrations

Simplify multi-site reporting

for example, capturing everything once rather than having to tag each event multiple times for different “views”

Track across digital platforms

like banner ads, emails, or affiliate sites with your own pixel

Talk the talk

We let our clients do the talking!

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“It was a delight to work with the Fusion Analytics team on this project. They forged a great working relationship with us and soon became a valued partner and natural extension of our team working on the assignment. We were most impressed by their knowledge and how highly skilled team members were. They gave great recommendations and provided valuable training to support the project’s success.”

Business analyst

"We were really impressed by Fusion Analytics. Their accreditations and experience were reassuring and they certainly lived up to their reputation. During the course of the project they were able to flex to changing requirements and also came in on budget. Working with their team was a very positive experience and they certainly made our lives a lot easier despite it being a complex assignment."

Chief Technical Officer

"We were really impressed by Fusion Analytics’ approach. They were able to deliver flexible solutions as the project’s architecture developed and new data sources emerged and needed to be accommodated. Throughout the project, the Fusion team provided highly practical and sensible solutions to the business challenges we faced. This was greatly helped by the outstanding delivery documentation they equipped us with."

Technical Architect

“It was a delight to work with the Fusion Analytics team on this project. They forged a great working relationship with us and soon became a valued partner and natural extension of our team working on the assignment. We were most impressed by their knowledge and how highly skilled team members were. They gave great recommendations and provided valuable training to support the project’s success.”

Business analyst

"We were really impressed by Fusion Analytics. Their accreditations and experience were reassuring and they certainly lived up to their reputation. During the course of the project they were able to flex to changing requirements and also came in on budget. Working with their team was a very positive experience and they certainly made our lives a lot easier despite it being a complex assignment."

Chief Technical Officer

"We were really impressed by Fusion Analytics’ approach. They were able to deliver flexible solutions as the project’s architecture developed and new data sources emerged and needed to be accommodated. Throughout the project, the Fusion team provided highly practical and sensible solutions to the business challenges we faced. This was greatly helped by the outstanding delivery documentation they equipped us with."

Technical Architect

“It was a delight to work with the Fusion Analytics team on this project. They forged a great working relationship with us and soon became a valued partner and natural extension of our team working on the assignment. We were most impressed by their knowledge and how highly skilled team members were. They gave great recommendations and provided valuable training to support the project’s success.”

Business analyst

"We were really impressed by Fusion Analytics. Their accreditations and experience were reassuring and they certainly lived up to their reputation. During the course of the project they were able to flex to changing requirements and also came in on budget. Working with their team was a very positive experience and they certainly made our lives a lot easier despite it being a complex assignment."

Chief Technical Officer

Lets Talk!

To find out more about Fusion analytics as a business or the Webfusion product please get in touch today

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0203 287 5 387

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