How do you analyse search data?
Your search results are impacted by so many things; impressions, rankings, paid vs organic, new search features, competitor spend, & brand. How do you identify success?
Our search analytics package uses advanced models to unpick the search performance and identify value!
grow
Identify headroom and leavers of growth
optimise
Improve performance by getting the right mix
evidence
Support your strategy with strong models and forecasts
Step back from the day to day reporting to see the overall trends in your search data.
Search insight and forecasting
Search Drivers
A simplified view of powerful models, explaining what is driving your search performance:
Market sizing
How big is your search market in any given month.
Cannibalisation
As you increase your spend on PPC would those people have just clicked any way?
Forecasting
A fixed ROAS will deliver variable volume, which goes up and down with the market.
Once you understand the market, you can make better decisions in your marketing.
£40k for £2k
Our term level cannibalisation model identified opportunity to increase spend on a specific term with a 20x ROI!
+10% response
Social often over claims the impact on sales, identifying every user who has seen your ad. Our models will specify what the impact is on generic search
+5% overall
Our PPC budget optimiser can help optimise the laydown across the year.
We can include limitations such as capacity.