Advanced analytics platform
WebFusion captures and integrate digital data with offline customer data to deliver enhanced insights.
Helping link planning to execution
We have developed WebFusion to answer the broad range of needs from a marketing department. We consider each channel owner and align their metrics with senior stakeholders.
Attribution
Analyse your customer journeys and develop custom tracking approaches, which link online offline and brand.
planning
Using tools like segmentations to help organise your teams around a single plan.
integration
Synchronize your audiences across platforms, and overcome technical challenges.
forecasting
Forecasting at a product/channel level that you can understand and believe
How it works
WebFusion
About
Tracks the behaviour of visitors across all your digital platforms
Integrates this data with offline marketing sources, such as your CRM system.
Serves up a more holistic and reliable view of your marketing and sales effectiveness in a simple and practical dashboard view.
Attribution
Understanding how a channel performs and how channels work together to create a multi-channel customer journey. Ultimately informing where to spend your marketing budget.
Planning
Create a consistent process, align teams and have a central repository for marketing planning.
Use AI to validate marketing plans or recommend new strategies.
Search
Estimation of market size, understanding other channel cannibalisation, brand impact and forecasting.
Customers
Understanding customer behaviour to then create more targeted selections to push directly to your CRM system
CRO
Understanding the impact of website changes or determining what that change should be to optimise conversion
Insights
Connecting the ‘why’ did someone purchase to wider customer data
Reporting
Consolidating disparate business reports into one to inform better decision making.
Data Management
Combining the plethora of connected data in WebFusion to utilise and pass through to your database or third party providers
Tracking
Refinement of tagging to enable more detailed channel groupings, visit intent, page summaries and pixel creation.
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Key features
WebFusion has a huge amount of functionality out of the box.