Customer segmentation and targeting

Enhance your customer experience by synchronizing your  segmentation  across platforms

Create sophisticated segmentations and synchronize the audiences across digital platforms.

Clear groups

Understand the different types of customers.

80:20

Identify the 20% of customers that generate 80% of value.

sYNCRONISE

Replicate your audience on all of your systems.

FIND

Find new audiences that fit you ICP.

Custom segmentation

Segmentations are used to group customers or consumers together, so that they are easier to understand and manage.

A good segmentation should help align teams.
There are a number of ways to segment your customers:

  • Identify the optimal segmentation approach
  • Define “core” metrics
  • Align stakeholders

Enhance your strategy

Once you have your segmentation, you can understand metrics like Life Time Value (LTV).

  • Understand “core kpis”
  • Align on segment level acquisition targets
  • Plan marketing budget

Audience creation & alignment 

Once you have your segmentation, synchronize audience across platforms.

WebFusion will manage the data across platforms.

  • Single segmentation across platforms
  • Retarget existing audiences
  • Build “look-a-like” models to find more

Now including BOTs! Our web tracking technology can also identify cohorts of BOTs in your data, which can be removed from AD platforms and internal reporting.

Find out more
contact us

write us or contact us on our social media
info@fusion-anlaytics.co.uk