Is your web tracking a mess?
Web tracking sits in a murky area between the development, marketing and product teams.
Our Web governance process is designed to help align these different teams around a single process:
Saved time
Processes that accelerate growth
rEDUCED ERRORS
Cleaner processes and data lead to clearer results.
DOCUMENTATION
What do you need recorded to support briefing and alignment.
Web governence is a centralised process document for aligning teams around digital tracking.
It documents the approach for tagging for developers and third parties to follow; with a clear understanding of what product teams need to brief in.
Web governance
Documentation
Infrastructure diagrams that outline the structure of the site and standard operating procedures.
Training
Not everyone needs to understand how a dataLayer works, but the need to know how to define requirements that use it.
Logs & briefs
What information do you need to provide to get tagging live? How should you categorise data?
cOMPLEX SITES
Multi-sites often lead to inconsistent coding approaches. Alignment gives a clear strategic framework to deliver to.
£200k saved
Asset manager was spending £300k on analytics PA, and reduced that to £200k whilst reducing time to report and errors
alignment
Insurer aligns cross functional team of 10 with clearer documentation and training.